Keyword Density & Consistency Tool
Shows how your top keywords are distributed across title, meta and headings.
What is keyword density, and does it matter?
Keyword density is how often a word or phrase appears as a share of all the words on a page. Google does not use a target density, and repeating keywords to hit a number counts as keyword stuffing under its spam policies. What helps is consistency: the page’s main topic should appear naturally in its title, main heading and description.
How to use the Keyword Density & Consistency Tool
- Enter the URL of the page.
- The tool extracts the most frequent words (ignoring common words such as “the” and “with”) and two- and three-word phrases from the visible body text.
- For each top term it shows the count and whether it appears in the title, meta description and headings.
How to read the results
- Passed
- The two most frequent terms in the body text also appear in the title or a heading, so the page’s topic is consistent.
- Needs attention
- The most frequent term is missing from the title and headings, or it is there but the second most frequent term is not. Either can mean the metadata describes something other than the content.
- Informational
- There is not enough body text (under 50 words) to analyse.
How do I fix a keyword mismatch?
Decide what the page is about, then make sure the title, H1 and first paragraph say so in the words your readers use. If the most frequent term is navigation or boilerplate (“menu”, “cookie”), that is a sign the page has very little unique text; add useful content rather than repeating the keyword.
Frequently asked questions
What is the ideal keyword density?
There isn’t one. Google’s systems look at meaning, not percentages. Write naturally for the reader and use related terms.
Can I be penalised for using a keyword too often?
Yes, if it reads as stuffing: repeating words or phrases unnaturally, or lists of keywords. Google’s spam policies name keyword stuffing explicitly.
Does this show search volume?
No. It analyses the words on the page only.
Sources
What this tool checks
Keyword consistency
Extracts the most frequent words and 2–3 word phrases from the page body and checks whether they also appear in the title, meta description and headings.
Why it matters: When your main topic words appear consistently in the title, headings and body, search engines can classify the page with more confidence. Large mismatches suggest the page is about something other than its metadata says.
If it fails: Make sure the page’s primary topic appears naturally in the title tag, the H1 and the meta description — without keyword stuffing.
Source: developers.google.com/search/docs/fundamentals/creating-helpful-content
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Reviewed by Prabath Thalangama · Last updated