Free Title Tag Checker

What is a title tag?

The title tag is the <title> element in a page’s <head>. Google uses it as the main source for the clickable headline in search results, browsers show it on the tab, and AI assistants often quote it when they cite a page. A good title is unique, describes the page accurately and puts the most important words first.

How to use the Title Tag Checker

Enter the URL of the page you want to check.
The tool reads the <title> from the HTML the server returns and counts its characters.
If the title is missing or outside the suggested length, rewrite it and check again.

How to read the results

Passed: A title exists and is 30–60 characters long.
Needs attention: The title is shorter than 30 or longer than 60 characters. Long titles are often cut off in results; very short ones usually leave out useful context.
Failed: The page has no <title>, or it is empty.

How do I write a good title tag?

Describe what the page is about in plain words, lead with the topic, and add your brand at the end if there is room. Give every page its own title: repeated titles across many pages make it hard for Google to tell them apart. Avoid stuffing in keyword variations.

HTML

<title>Handmade Leather Wallets for Men | Example Leather Co.</title>

Next.js (App Router)

export const metadata = {
  title: 'Handmade Leather Wallets for Men | Example Leather Co.',
};

Where do I change it in WordPress or Shopify?

In WordPress, edit the SEO title field from your SEO plugin (Yoast, Rank Math or similar) at the bottom of the post editor; without a plugin, the theme builds it from the post title. In Shopify, open the product, collection or page, scroll to “Search engine listing” and click Edit.

Frequently asked questions

Why does Google show a different title from mine?

Google writes its own title link when it thinks yours does not describe the page well, for example when it is very long, stuffed with keywords, or the same as other pages. It draws on the page’s headings, link text and other signals. A clear, accurate title is the best way to have yours used.

Is 60 characters a hard limit?

No. Google has no character limit; results are cut off by pixel width on screen. 30–60 characters is a practical guide that keeps most titles readable on desktop and mobile.

Should the title match the H1?

They should agree on the topic, but they do not have to be identical. The title is written for search results; the H1 is the heading visitors see on the page.

Sources

What this tool checks

Title tag present
Checks that the page has a <title> element with visible text.
Why it matters: The title is the primary label search engines and browsers use for the page and is often shown as the clickable headline in search results.
If it fails: Add a unique, descriptive <title> element inside the <head> of the page.
Source: developers.google.com/search/docs/appearance/title-link
Title tag length
Checks the <title> is roughly 30–60 characters so it is not truncated in search results.
Why it matters: Very long titles are truncated in search results and very short titles often miss useful context. Length is a readability guideline, not a ranking factor.
If it fails: Aim for about 30–60 characters that describe the page clearly.
Source: developers.google.com/search/docs/appearance/title-link